A trading company for Vietnam- and China-made funeral goods.

Concept & Philosophy

Alpha Trading’s “Shihō-Yoshi” Philosophy

Good for the Seller, Good for the Buyer, Good for Society — and Good for the Front Line.

We embrace the traditional Sanpō Yoshi philosophy of the Ōmi merchants — “Good for the seller, good for the buyer, and good for society” — and expand it further with a fourth principle: “Good for the front line.”
By creating value for every stakeholder involved, we strive to make a meaningful and lasting contribution to society.

Good for the Seller

Direct partnerships with producers ensure fair pricing and support product development based on on-site needs.

Good for the Buyer

Efficient logistics and reduced middle-costs enable us to offer high-quality products at fair prices, supporting your cost savings.

Good for Society

By improving quality in ceremonial, medical, and daily-use products, we contribute to a richer society and broader value creation.

Good for the Field

We engage closely with on-site operations, identify real issues, and deliver timely solutions through the right products and services.